BIC Graphic North America, Clearwater, Fla., announced a new partnership agreement with Peerless Umbrella. Peerless is a leader in umbrella technology and the largest umbrella company in the promotional products industry. They are well-recognized and have earned the honor of Distributor Choice Best Umbrella Company by their customers for 13 years in a row.
“We value quality products, so we knew Peerless, an undeniable leader in umbrellas, would be the perfect partner,” said Kelly Diomeda, BIC Graphic NA’s product manager for the outdoor and leisure category. “There is a growing trend in outdoor promotional products, and this collaboration takes our assortment to the next level by expanding the outdoor category to more than 200 items.”
BIC Graphic NA launched 20 of the most popular Peerless styles on April 8, 2019. Aside from established premium golf brands, all umbrellas carried by BIC Graphic NA will now be exclusively Peerless umbrellas.
“As a tenured and growing company in the promotional products industry, Peerless is looking forward to this strategic partnership with BIC Graphic as a means to not only increase our distribution, but to provide the opportunity for a top 40 supplier to expand their line in a practical way,” said Dan Edge, Peerless Umbrella’s director of sales for North America. “Together we will have the ability to provide a more diverse group of distributors with award-winning Peerless brand umbrellas. It’s a win-win. Collaboration is the future of our industry, and Peerless is thrilled to be in collaboration with one of the best in our business.”
For more information on BIC Graphic North America, visit www.bicgraphic.com.
