Bodek & Rhodes, Philadelphia, one of the leading wholesalers of imprintable activewear, was recently recognized for excellence in self-promotion and customer service at the 11th Annual Convention of Adventures in Advertising (AIA). This year marks the fourth consecutive year Bodek & Rhodes received the award for “Most Innovative and Effective Promotions.” The company also received runner-up awards in the “Best Overall Apparel Supplier” category and Rochelle Jones, customer service, received an award in the “Best Apparel Customer Service Representative” category.
“Being chosen as the ‘Most Innovative and Effective Promotions’ Award winner is a tremendous achievement because the field includes both apparel and non-apparel suppliers,” said Rebecca Kollmann, AIA director of marketing. “The universe is much bigger than other categories, and Bodek & Rhodes came out on top of everyone in the industry.”
AIA franchisees voted for their choice to win the “Most Innovative and Effective Promotions” award based on supplier’s self promotions throughout the year. A notable favorite was Bodek & Rhodes’ pre-convention marketing communications with AIA franchisees. The campaign, “Relax… Bodek and Rhodes takes care of you,” demonstrated the similarities of doing business with Bodek & Rhodes to a day at the spa, and included special indulgences ranging from hot stones and massage rollers, and culminated with actual massage therapists at the company’s exhibit.
Several factors contributed to Bodek & Rhodes receiving runner-up honors for the “Best Wearables Supplier” award, including excellence in customer service, product offering, and fast and accurate turnaround.
Rochelle Jones has been part of the Bodek & Rhodes team for seven years, serving as national account manager for the past five.
For more information, call (215) 673-6767 or visit www.bodekandrhodes.com.
