Philadelphia-based Bodek and Rhodes, a leading distributor of imprintable apparel, officially revealed the artwork for the office version of its upcoming 2014 catalog. In a first for the company, the cover art was voted on by customers via the Bodek and Rhodes Facebook page to help celebrate the company’s upcoming 75th anniversary.
“Our Facebook cover contest was our way of having some fun while including customers in our anniversary celebration,” said Nicole Naumoff, VP of marketing. “For 75 years and counting, their satisfaction has been our top priority, and we intend to continue to use social media to engage and connect with them in new and exciting ways.”
The gorgeous winning cover was one of two finalists presented on Facebook, drawing a record response from customers throughout the designated 1-day voting period. The results were a landslide, with the clear favorite winning by a 2-to-1 margin. A behind-the-scenes look at the catalog photo shoot can be seen on Bodek and Rhodes’ Facebook page or here.
The office version of the 2014 Bodek and Rhodes Catalog, complete with the customer-selected cover, will be available in January. Meanwhile, classic imprinted cover options are still available at www.bodekandrhodes.com/2014catalogs.
For more information, visit www.bodekandrhodes.com.
