To help decorators and apparel counselors who wish to target back-to-school logoed apparel and accessories buyers, Philadelphia-based Bodek and Rhodes launched a ready-to-go integrated campaign that includes a print catalog, electronic version, e-flyers, how-to videos and shareable social media.
“Our primary goal is to build our customers’ sales,” said Michael Rhodes, CEO of Bodek and Rhodes. “Knowing our customers are facing a very competitive season in reaching buyers of fashion logoed apparel, Bodek and Rhodes wanted to arm our clients with tools that appeal to the many types of buyers who make decisions on apparel and accessories purchases in schools, college, universities, sports teams and clubs and service organizations,” he added. “And that means doing it in multiple media, where the buyers are, speaking their language.”
The 28-page, tabloid-size Back-to-School print catalog highlights well-stocked uniform basics and accessories, as well as fashion styles trending on campuses today, like Next Level. A few standout items included are J-America’s Hockey Hood sweatshirt with mix-and-match contrasting-color sport laces and the brand’s new sweatshirt called Huzu with a beverage-holder pocket and attached bottle opener.
To display these new features, “how it works” videos were created. They can be sent along to end-buyers or added to social media pages. A library of these videos, as well as customizable e-flyers for featured products will be found on www.bodekandrhodes.comunder the Marketing Tools tab.
An electronic Zoom end-buyer-friendly version of this catalog with no mention of Bodek and Rhodes was created to help distributors give the entire catalog or specific pages free of charge to their clients. This Zoom catalog link can be embedded in any email or social media page.
The dynamic photography used in the book is also available on Bodek and Rhodes’ social media sites, such as Facebook, Twitter, Pinterest and Instagram. Customers are encouraged to share their school and college-oriented designs with us at [email protected] using #B2Sstyle.
To reinforce this campaign with added incentives, many of these products will also be featured in upcoming emails throughout the summer, as well as weekly price savings offers in the Specials section of the Bodek and Rhodes website, so customers are advised to check www.bodekandrhodes.com often.
