Brand Fuel, Raleigh, N.C., announced that it has officially become a Certified B Corporation. The “B” in B Corp stands for “Benefit for All,” emphasizing five central stakeholders: workers, customers, suppliers, community and the environment. Brand Fuel joins the growing movement of more than 5,000 Certified B Corporations from 158 industries across 85 countries, including companies like Patagonia, Allbirds, New Belgium Brewing, Cotopaxi, Bombas, Tentree, Ben & Jerry’s and Fairware.
“Our work as a B Corp will be our guidepost for everything. From hiring practices to the responsible sourcing of sustainable branded merch and everything in between.
“This part of our journey as a B Corp will be a mixture of effort, education, dedication, patience, consistency, humility, focus, making hard but important choices and even having some fun.
“We are truly honored to join this global movement. And we intend on doing all we can to elevate our industry and its reputation along the way.”
– Brand Fuel’s co-presidents Robert Fiveash and Danny Rosin.
Certified B Corporations believe it’s time to expand how success is measured in the business world. B Corps voluntarily meet high standards for social and environmental performance, accountability and transparency. As a B Corp, Brand Fuel will measure and manage the impact of its business on its staff, community and the environment with as much commitment as it manages and monitors its financial success.
Brand Fuel has been actively working towards its B Corp certification for almost a decade. This recognition marks its continued investment in volunteerism, responsible sourcing, high ethical standards, DEI initiatives and a commitment to reducing its environmental footprint.
Source: Brand Fuel
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