Prime Line, Bridgeport, Conn., announced a deal in principle to acquire Jetline, Gaffney, S.C., from Gemini Manufacturing, which is scheduled to formally close later this month.
“We are very excited to welcome Jetline to the Prime family and immediately start to give our distributor customers even more products and services to choose from,” said Prime Line’s CEO Jeff Lederer. “Jetline has excelled by strategically focusing on lower-priced items with deep inventory and free 24-hour rush service, which we absolutely will continue to offer. Both suppliers have attained levels of distinction—ASI 5-star ratings, QCA accreditations—and have established deep, long-lasting customer relationships by delivering the highest levels of product quality and service, which made Jetline a perfect fit for our customers.”
“Both Prime and Jetline have a rich tradition of customer-driven innovation and delivering world class service and support,” said Eric Levin, CEO of Jetline. “Jetline’s success in the value priced end of the market, combined with Prime’s reputation for excellence will certainly enhance the value proposition for our loyal customers. We’re proud to be part of the team.”
In recent years, Prime Line has enhanced its product line by developing unique and exclusive products, like MopToppers; by adding retail brands, like BUILT NY; and through acquisitions, such as Points of Light and Leeman leather lines. In addition, Prime Line’s acquisitions of Source Abroad (ROI line) and Get It Global have significantly strengthened the company’s overseas capabilities.
“With the addition of Jetline, this is another Prime example of how we work hard to exceed the expectations of our distributors,” Lederer added.
Levin will serve as Prime Line’s executive vice president, and be an important member of Prime Line’s seasoned management team. Additionally, Michael Honig, Jetline’s president, will join Prime Line as a vice president.
Prime Line will continue to operate its headquarters in Bridgeport, Conn., along with the Jetline facility in Gaffney, S.C. Orders and inquiries for each product line should continue to be channeled to their respective locations.
“[Jetline] had a pretty unique position with their price point items,” Lederer said. “And while we had some of those at Prime, they seemed to have a more robust offering. And we thought—between that and their focus on product quality and compliance—their management team seemed to be a perfect fit, [so we are] combining the best of the best of both organizations, and being able to offer the new products and services to our existing customer base.”
Stay tuned to Promo Marketing Headlines tomorrow to read an extended Q&A with Prime Line CEO Jeff Lederer about today’s news and what distributors can look forward to in the future from Prime Line.
For more information on Prime Line, visit www.primeline.com. For more information on Jetline, visit www.jetlinepromo.com.
