With the launch of the company’s 2009 custom catalog program in each of its three divisions, Trevose, Pennsylvania-based BroderBros. Co. introduced a new support system that allows distributors to sell more efficiently to end-users.
The Broder division catalog will feature more than 400 pages of content and 30 brands, including five new brand offerings. The Alpha division catalog will contain more than 350 pages of items and 20 brands, with four new brand offerings. Both catalogs, as well as the NES division catalog, offer four covers for distributors to choose from.
BroderBros. is also offering free 2009 brand catalogs—smaller, focused catalogs that feature suggested retail pricing and help distributors sell top brands such as Champion, Chestnut Hill, Devon & Jones, Dickies and Harriton.
“As the industry’s leading distributors of imprintable sportswear and accessories, Alpha, Broder and NES are firmly committed to supplying [distributors] with the tools they need to help cultivate their business effectively and successfully,” said Girisha Chandraraj, senior vice president, marketing, Broder Bros. Co. “We want them to understand that we are more than a commodities supplier; we are a strategic business partner that is here to help and support them in new and innovative ways.”
About BroderBros. Co.:
BroderBros. Co. is one of the nation’s largest distributors of trade, private-label and exclusive apparel brands to the imprinting, embroidery and promotional product industries, serving customers since 1919. It currently has eight distribution centers across the U.S. and has the capability to deliver to approximately 80 percent of the U.S. population in one day.
For more information on BroderBros., visit www.broderbros.com
