It can sometimes prove pretty hard to relate to celebrities based on the frequent disparities between their lifestyles and ours, but the rich and famous are much like us in one huge respect: namely, their love for promotional products. Last night’s Golden Globe Awards ceremony threw a spotlight on that commonality through 1,200 gift bags that made winners out of everyone, regardless of the results in its numerous categories.
While the show’s content certainly examined some hot-button issues, the promo goodies did not settle for also-ran status in being an element of the Hollywood Foreign Press Association’s 77th film-and-television celebration. Like other entertainment-infused gatherings, the Golden Globe Awards have become a playground for the promotion of swag, and, as was the case with last summer’s MTV Video Music Awards, CBD was front and center.
This time, Balance CBD was the company aching to be a bud to the attendees through its muscle relief cream. Since HealthMJ noted that CBD became 2019’s most popular selling herbal extract ingredient, the recipients who woke today with any pain related to their press obligations last night will likely be reaching for the 1.69 oz. item.
Today is The Golden Globes award show! Our Muscle Relief Cream is being featured in the 2020 Gift Bag and we want to celebrate that with one of you! We're giving one lucky winner the chance to get a year supply of CBD! 😊
Enter on our Instagram @balancecbdusa
Link in bio! pic.twitter.com/z2ynu0fuI1— Balance CBD (@BalanceCbd) January 5, 2020
CBD has become all the rage in the promo world, but the Golden Globe Awards bag likewise benefited from industry mainstays in Bluetooth speakers from Nuvelon and solar-powered chargers from SunSoaker. Those tokens complemented these notables chosen by HealthMJ:
- H2rOse rose water drinks
- Baroque & Rose organic skincare line
- Copper+Crane Spa products
- Silver Stork new parent care packages
- RXBar natural protein bars
- Nancy Ganz Body Shapewear
- Livie & Luca children’s shoes
- San Clemente Cookie Dough Co
The winter has won renown as awards season, so as other occasions where people dress to the nines approach, we expect for companies to vie for even more bag-based distinction. Will CBD continue to reach new heights in 2020 as a part of the industry’s increasing sway and be a dominant presence in said swag bags, or will another good light a different fire and smoke the competition?
