Blaine, WA-based Chocolate Chocolate (asi/44897), a supplier of gourmet branded confections and engraved custom chocolates, has rebranded as Totally Chocolate Promo. The name change is effective immediately.
Chocolate Chocolate’s (asi/44897) rebrand to Totally Chocolate Promo includes an updated website with a distributor portal.
The name change of the nearly 40-year-old supplier aligns it more closely with its retail brand, Totally Chocolate, while reaffirming and strengthening its long-standing dedication to the promotional products industry.
“As we enter a period of investment and growth, we saw a unique opportunity to unify our branding under the Totally Chocolate name while adding resources to help distributors grow their businesses,” said CEO Justin Walford.
He added that the rebrand is not simply “change for the sake of change.” The new name will make it easier for distributors to leverage the trust and recognition that end-users have in the retail brand.
Along with the rebrand comes a new visual identity with new mascots (Chip and Choco) and the launch of a redesigned website (promo.totallychocolate.com). The site features the supplier’s first iteration of a distributor portal; once logged in, distributors gain instant access to net pricing, sales tools, real-time freight estimates and secure online checkout.
“The enhanced digital experience reflects Totally Chocolate Promo’s continued investment in innovation and partner-focused solutions,” said Kristina Beal, national account manager.
