Chocolate Inn/Lanco, Hicksville, N.Y., announced yesterday that it has partnered with Mars Retail Group to represent the company’s MYM&M’s line in the promotional products industry.
“We are ecstatic to be working closely with Mars Retail Group and their MYM&M’s B2B team to grow its personalized chocolate business within the promotional products B2B channel,” said Lance Stier, CEO of NC Custom, parent company of Chocolate Inn/Lanco. “M&M’s chocolate candies are an industry-leading brand, and we believe B2B is a huge growth opportunity for Mars Retail Group. We look forward to representing the brand across the United States and Canada, collaborating to bring the best experience of the M&M’s brand to life through trade shows, gifting, special events and business occasions.”
The initial offering from Chocolate Inn/Lanco will allow customers to choose three colors from a selection of 25, offer an array of packaging options, and provide the ability to customize or personalize M&M’s chocolate candies. With the ability to add two personalized logos and two messages per item, customers will be able to add a more personal item to their product portfolio.
Packaging options include clear party packs, single-color party packs, full-color party packs, bulk bags and a variety of gifting items. There is also a slate of future products planned to continue to expand the brand within the category.
“We are happy to bring this new product offering to our distributor partners,” said Dave Miller, president of Chocolate Inn/Lanco. “Chocolate Inn/Lanco has had much success in the promotional food and specialty segment, and can tap into that industry knowledge as we help to represent and build MYM&M’s presence in the B2B sector.”
For more information on Chocolate Inn/Lanco, visit www.chocolateinn.com.
