Coca-Cola is unveiling a subscription box service for its fans, with the immediate reaction showing yet again that companies’ affinity for giving audiences branded merch via subscription box will not soon fizz out.
Our new subscription service gives Coca-Cola ‘Insiders’ a first taste of our newest beverages, delivered to their doorstep. Learn More. https://t.co/RLzoRoOWEA pic.twitter.com/gEYD68557V
— The Coca-Cola Co. (@CocaColaCo) December 16, 2019
Exactly a week ago, news dropped of the beverage titan’s Insiders Club subscription initiative, which will make Coca-Cola another in a growing list of entities that have targeted growing its brand through such a practice. While the sold-out service will delight fans of the brand’s drinks—with Coca-Cola revealing that the containers will hold “three category-spanning beverages” each month—we are more excited to know what sort of pop the promotional products will have.
Unfortunately, though, no source has listed what the masses will receive in addition to the beverages.
Based on the joy that Alex Powell, the digital experiences manager for Coca-Cola North America, expressed when noting that the company is “absolutely thrilled to see how quickly the spots went, which shows just how passionate consumers are about our brands and innovations,” we feel confident in presuming that the merch is going to be a tall drink of awesomeness.
We could certainly see some T-shirts, headwear, technology items, writing instruments and other promo staples make their way into the boxes, but what else might lead to a sweet 2020 for end-users? Might Coca-Cola, which dates way back to 1886, look to surprise buyers with unorthodox goods, too?
Coca-cola to your door, for only 10 dollars a month! 📥 The drink giant has launched a subscription box, with special access to new #flavours.. 👅 @CocaCola
Via @HYPEBEASThttps://t.co/gkJ3ggKEYn#innovation #cocacola #drinks #subscription #ecommerce— Food Entrepreneurs (@FoodpreneursCOM) December 18, 2019
The company is generating a waiting list for the subscriptions following the success of the 1,000 it made available on Dec. 16, so we might have to wait a little while to see what those lucky subscribers received.
Regardless of whatever ends up inside the box, though, the subscriptions are thus far proving the sort of tonic that every brand seeks as it plots a new year and the promo campaigns affiliated with it. It also proves yet again that subscription box services are still in high demand.
