It’s no secret that Crocs has been making moves with names like Post Malone and other collaborations, like KFC and Peeps. Now, the shoe company is making headlines once again, but for something a bit more serious. Crocs has launched a new program to donate 20,000 pairs of shoes per day to health care professionals.
While many of us are able to work remotely, health care and other essential workers are working nonstop to help fight the coronavirus pandemic. To give back to those health care professionals, Crocs’ new program, called “A Free Pair for Health Care” allows health care workers in the U.S. to receive a free pair of Crocs.
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“Like everyone, we’ve been closely monitoring the news and working hard to map out a way to most effectively help where we can,” said Crocs president and CEO Andrew Rees in a Business Wire press release. “Over the past week, we have spoken to health care workers, their facilities and even their family and friends, and they have specifically asked for our shoes in an effort to provide ease on their feet, as well as ease of mind as they need the ability to easily clean up before they go home to their families. Starting today, Crocs is immediately prepared to fulfill and ship up to 10,000 pairs per day to our heroes in health care. The duration of our giveaway will depend on our level of inventory and the amount of requests we receive. These workers have our deepest respect, and we are humbled to be able to answer their call and provide whatever we can to help during this unprecedented time.”
Health care workers can visit the Crocs website to request a pair by clicking on the “Get in Line Now” button, which puts them in line to make a free request. They can choose from either the Crocs Classic Clogs or Crocs at Work styles. According to the request page, what started out as a donation of 10,000 pairs per day has now turned into 20,000 because of the high demand.
The press release noted that Crocs is donating more shoes than the initial program:
In addition to the free online requests for individual health care workers, Crocs also is committed to donating up to 100,000 pairs of shoes to be distributed across a number of select health care facilities and organizations in a dual effort to get as much product as possible into the hands of those who need it most. Currently, this includes, but is not limited to: Jobs Ohio and the Dayton Area Hospital Association to distribute a large donation through the local Ohio health systems; St. Anthony North Health Campus in Denver, CO; Atlantic Health System which will distribute across multiple facilities within its network, including Morristown Medical Center; and the SONSIEL organization in partnership with its SHARE initiative, newly established to move supplies to healthcare providers across the U.S. who are on the frontline care for COVID-19 patients.
We are incredibly excited to see our heroes in healthcare receiving their shoes! #CrocNation, please continue to take care of one another and we will continue to donate shoes 💚 Thank you Olivia Zanni for the photo! pic.twitter.com/uR06LadGHa
— Crocs (@Crocs) March 31, 2020
Crocs said that there isn’t a set maximum number of shoe donations, and that the company is working as hard as possible to help health care professions on the front lines.
