Crystal D, St. Paul, Minnesota, has welcomed several new employees to its marketing and sales organizations.
“As we expand our business, we are thrilled to add so many talented professionals who share our vision and our commitment to excellence,” said Bridget Dahlgren, executive vice president of marketing and retail sales for Crystal D “Our newest team members bring both depth and breadth of expertise within their respective areas, and their skills are already complementing the outstanding work of our tenured Memory Makers.”
The latest round of hires includes a vice president of sales and three marketing professionals:
Christian (CJ) Jewel, vice president of sales: Jewel is responsible for overseeing both inside and outside sales, as well as for delivering a memorable experience for all Crystal D customers. He brings to the company expertise drawn from more than 20 years in sales management, with a significant portion of his career spent in leadership positions at Verizon and Apple.
Joshua Gerads, brand manager — Gerads, the company’s first wholesale brand manager, is accountable for marketing strategy and activation across multiple brands. Josh spent more than a decade running digital marketing for a Fortune 100 B2C firm, and he is an expert at scaling strategies to work with small- and medium-sized businesses.
Natalie Albers, communications manager: Albers is tasked with developing and executing Crystal D’s brand messaging and content strategy; building awareness about the company’s mission, vision and values; and sharing the latest trends with industry stakeholders and partners. She has spent more than two decades supporting communications for major corporations and small businesses.
Danielle Dahlke, marketing coordinator: Dahlke is responsible for trade show coordination, social media content strategy, and email marketing campaigns. She brings to Crystal D five years of marketing experience, including a deep understanding of social media, as well as a strong background in graphic design and interactive media.
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