Crystal D, a St. Paul, Minn. supplier of crystal awards and corporate gifts, won the B2B Standard of Excellence WebAward from the Web Marketing Association. This is the 11th annual competition including more than 2,400 sites from 40 countries in 96 industry categories. To win the WebAward, the Crystal D website, www.crystal-d.com, earned above-average scores in the business-to-business category.
Three or more experts judged each contending Web site. The judges were provided information, including the site’s mission statement and target audience. As the site was evaluated, the judges assumed the role of the target user. In this case, the target user was a promotional products consultant.
Entries in this professional competition were judged based on a scale of 1-10 on the following criteria:
• Design
• Innovation
• Content
• Technology
• Interactivity
• Copywriting
• Ease of use
Contending Web sites were scored against other Web sites within their industry. Sites that scored above average received the Standard of Excellence WebAward.
The WebAwards is a competition created by Web Marketing Association to define standards and set industry benchmarks for the best Web sites based on the seven criteria of a successful Web site listed above.
“Crystal D is thrilled to win this WebAward,” says Chuck Dahlgren, president. “We continually strive to make our Web site easy to use, innovative and full of the information that our clients need. It’s great to be recognized.”
For more information, call (651) 925-3421 or visit www.crystal-d.com.
