Deadpool, the Marvel super “hero” character whose ultra-violent and profanity-laden exploits have made their way to the big screen, is known for being different than the rest of Marvel’s lineup. In addition to the violence and profanity, he’s constantly breaking the fourth wall, and is fully aware that he’s a character in a comic book (or movie, depending on the medium).
Using Deadpool’s personality as an attention hog and master of sarcasm, the film franchise’s marketing team created a genius promotional scheme by working Deadpool into the cover art of other movies for sale at retailers like Walmart. Have you ever wanted a copy of “Office Space” or “My Cousin Vinny” with Deadpool on it? Now is your chance.
As part of the marketing campaign for the Deadpool sequel, some Walmart stores in the US have different covers for DVDs, featuring Deadpool in a prominent role. pic.twitter.com/6p6pM7fEwp
— Ken Rutkowski (@kenradio) May 16, 2018
https://twitter.com/themoviepasspod/status/996514657077809158
So Walmart is releasing Deadpool covers for some movies soon, and I gotta say…this is one of the few movie collectibles I would spend ALL OF THE MONEY on if I had it. pic.twitter.com/CO4XC6lN90
— TheHeroOfTomorrow (@CartoonHeroGuy) May 15, 2018
The movies also come with coupons good for reduced admission to see “Deadpool 2.”
Really, this is some genius stuff. It’s an instant collector’s item for fans of Deadpool, you still get the movie you went to Walmart to buy, and you get to see “Deadpool 2” for a reduced price. There are a million reasons to not only stop and look at this display, but also purchase a movie (which helps out the “Deadpool 2” marketing team’s return on investment).
It’s the second noteworthy promotion for the upcoming film. The first, in partnership with 7-Eleven, was an immersive augmented reality experience that combined various promotional elements in a Deadpool takeover of the stores.
So, listen here marketing teams (especially those working on the new “Jurassic World”), implementing your client’s logo or product into fun and interesting places (like putting a T-Rex on the cover of random movies like “Love Actually”) will not only get you attention from fans, it could result in your campaign going viral, boosting your clients’ sales numbers.
