December is Great for Selling

The holidays are a great time to be in sales. The mood is light. Offices are festive. It’s a chance to be with clients and to be fun. Get out of the office and go see clients.

One guy I know rented a Santa suit. He dropped in on customers and made a big production out of each visit. He shot videos of himself in costume and sent them to clients he couldn’t see personally. Think those videos traveled? Do you think his presence in client offices went unnoticed? I think he’s very smart. He sells boatloads.

Read the whole column on Printing Impressions.

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