Traditional printing markets are shrinking as a result of an increase in online technologies. Consumer demands are changing as well, with mass customization and even personalization coming to the forefront. Sustainability demands are being driven by customer preference, and governmental regulation is creating new shifts in consuming and producing print and packaging. The introduction of new inkjet and hybrid technologies and the growth of bespoke products will help address these challenges. A recent visit to PRINTING United Expo showed how many unique and innovative products could be created using printing technologies.
The Consumer Rules!
If you are keeping up with the news, some would think that the sky was falling. However, according to the October IMF report, while the tariff turmoil of 2025 resulted in a decline in growth rate from 2024, economic growth projections seem to be stabilizing with global growth rates increasing for 2026. This includes modest growth projected in the U.S. and higher rates in emerging markets. The growth of the middle class is driving this, with spending anticipated to grow from $35 trillion in 2025 to $64 trillion or about one-third of the global economy by 2030.
Undoubtedly, the pandemic had some “forced effect” and has prompted a surge of new activities. It is projected that 25% of global consumers are purchasing online, and an astonishing 85% are trying a new shopping behavior in response to economic pressures, store closings, and changing priorities. This general change in behavior has also been reflected in a shattering of brand loyalties, fostering the creation of new businesses, many who will both create and buy print products.
Read the rest of this article on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
