Despite the fact that it’s six months old at this point, people are still talking about “Joker.” I mean it makes some sense. It did make a boatload of money and win some Oscars, and it was polarizing to say the very least.
But aren’t just talking about it—they’re still buying merchandise for it. And not only are they still buying merchandise for it, they’re buying two-foot statues of the titular character with bespoke clothing and adjustable features. Oh, and it costs $1,300.
JOAQUIN PHOENIX JOKER Merch Finally Arrives With $1300 Statue https://t.co/Zg6gIqFkTh pic.twitter.com/AbpR6wL1wd
— ComicBook NOW! (@ComicBookNOW) May 13, 2020
Here are some of the item’s features as laid out by the seller, Prime 1 Studio:
- “Highly detailed likeness of Arthur Fleck”
- “Stylish tailored suit jacket designed to set freely”
- Two pairs of hand parts with different expressions
- Nine movable props: a gun, magic flower wand, joke book, bag, rat, broken signboard, “Don’t forget to Smile” poster, pictures and condition card
- Clown mask
The 28” statue, created at 1:3 scale for the real-life Joaquin Phoenix, stands on the concrete stairs from the iconic scene where he dances (or whatever) down the stairs in the Bronx—err, Gotham City. I still haven’t seen the movie, so I don’t really know why the stairs play such an important role, but I know people like that scene.
There are a ton of “Joker” fans, and movie lovers tend to buy collectibles like this anyway, so I don’t think that price tag is going to scare too many fans off. But why now, after the movie is already on digital download and the Oscar statue is collecting dust in Phoenix’s house?
As Heroic Hollywood pointed out in an article, the original merchandise run for “Joker” was sort of limited. It’s a character we’re all familiar with, no matter how old we are, and the movie was talked about so much that it feels like it had a bigger advertising run than maybe it did. But it was still an R-rated movie, and those typically aren’t merchandised as much as those with wider appeal.
But the movie went nuts at the box office and is still riding a long hype wave, so it’s smart to cash in on that, even if it isn’t designed to get people to the movie theaters. Really, it’s just prolonging the brand and its commercial viability.