The Washington Post reported that more than 23 million households in America adopted a pet during the COVID-19 pandemic. That’s almost 20% of households.
With that, Americans spent a reported $21.4 billion on non-medical pet products in 2021.
So, needless to say, there’s demand for good pet supplies these days. Some musicians and public figures have taken notice, and have released branded lines of pet products.
For starters, Dolly Parton and KoRn vocalist Jonathan Davis have started pet supply companies (separately, though it would be a cool unlikely partnership if they did it together). Dolly has Doggy Parton (obviously) and Davis has “Freak on a Leash,” a reference to one of his band’s most famous songs.
“These premium products are created for all, paying homage to the horror and rock music we love,” Davis wrote in an Instagram post. “This first collection, designed exclusively by me, contains all custom products made with high-quality gunmetal hardware, leather, nylon and plushies that will set your pet apart from the pack.”
Freak on a Leash includes collars, sweaters and cat carriers, and got its debut at Aftershock Festival in Sacramento through a partnership with Take Me Home Rescue, according to Variety.
As for Dolly’s collection, Doggy Parton includes pet apparel, accessories and toys with what she calls “a little ‘Dolly’ flair.” Doesn’t that just sound delightful?
“‘Puppy Love’ was my very first record, and six decades later, my love for pets is stronger than ever,” Parton said.
Proceeds from Doggy Parton sales will also benefit the Willa B Farms animal rescue.
It’s finally here! Brand new @DoggyParton pet products are available now! Grab your furry friend something special at https://t.co/lWJYQnHKW3 🐶💗 pic.twitter.com/vdz2gME1kj
— Dolly Parton (@DollyParton) August 31, 2022
Whether pet products become like fast food merchandise, where every musician under the sun has a line of their own, remains to be seen.
What is pretty clear is that there’s demand for pet supplies in America right now, and people want to use pet supplies the same way they use their own apparel and consumer goods to show what they’re interested in. Heck, maybe someone’s dog just loves listening to “Jolene” and finally can show their love of Dolly while they play at the dog park.
For promotional products distributors, incorporating pet supplies is a smart move. You can go beyond just pet stores or groomers, too. Businesses like breweries, sports teams ands schools provide opportunities for items like bandannas, leashes, pet apparel and toys.
