Dunkin’ Launched a Holiday Online Pop-Up Store (and Nearly Half the Merch Is Already Sold Out)

Joseph Myers

There aren’t many sleigh bells ringing, and not that much snow glistening in the Northeast, but Dunkin’ is seeing beautiful sights and will definitely be happy tonight thanks to its new pop-up store. Barely a day into its existence, many of the items have sold out.

Dunkin’ has a solid history of helping the promotional products industry make headlines. Yesterday, it released an accessories line and apparel that are making its partnership with Jones Knowles Ritchie and BAMKO a runaway smash. As of this writing, seven of the 20 items have sold out.

Among those magnificent seven, the Dunkin’ Ugly Sweaterin’ Holiday Crewneck tops our shoulda-coulda-woulda list among the apparel options, especially since the ugly sweater scene crossed our mind only yesterday. Since two out of the other three sold-out garments are joggers, we figure that end-users are using their allegiance to Dunkin’ as a tie-in with their New Year’s fitness resolutions.

Regarding the four in-stock products, we can say they will likely sell out, too. The pajamas, are the steepest at $65, look as if they will keep consumers warm as they wait for Santa to come down the chimney.

With respect to the accessories, three of the choices are sold out. (And we envy those who got their hands on the Dunkin’ Jammin’ Electric Guitar.)

The nine goods that are crying “Purchase me now” are promo industry constants, including a phone case and a pint glass. Since Jimmy Dean put us on a scented wrapping paper kick last week, we could see ourselves tearing through our finances to secure the peppermint-scented variety that Dunkin’ is peddling for $20.

As Newsweek notes, plenty of businesses are saturating the market with holiday-themed creations, so the success that Dunkin’ is already having shows that while it may be too early to put up decorations for December, it’s never early enough to give consumers an opportunity to wear or, in the case of the guitar, display their fixations with their favorite brands.

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