“Unleashing the Power of Embellishment,” a recent webinar sponsored by Duplo and hosted by Printing Impressions, In-plant Impressions, and NAPCO Research, explored how enhancements such as spot UV, foil, and tactile coatings are helping print service providers unlock new markets, impress buyers, and most importantly, boost their bottom lines.
“Print is changing, moving away from the low-margin commodity printing of the past and becoming more of a value-added product — something people want to hold in their hands,” said Bob Neubauer, editor-in-chief and content director of In-plant Impressions as he opened the event on April 29, 2025. “Smart print providers are looking at embellishment features like spot UV coatings to enhance their work and increase its value.”
Printing and packaging expert and NAPCO Research analyst Cory Francer shared data that supports the growing appetite for embellished print. In one study of communication buyers, 75% reported they prefer to work with printers that offer services beyond basic ink on substrate. Another study found that 55% of brand owners and marketers specifically seek out providers that offer special effects such as foil stamping, spot gloss, or raised coatings, As Francer pointed out, that figure is likely even higher today.
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