ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.
This week’s research focuses on Generation X, or the age demographic currently in their late 40s and 50s. This generation is far smaller than the millennials that came after them and the baby boomers (the focus of next week’s report) that came before, but they’re currently heavily positioned in management positions at work; the majority of workplace leadership roles globally are held by members of Gen X, according to management consulting firm DDI.
Gen X promotional products end-buyers are particularly concerned about buying and receiving useful products – nearly 8 in 10 keep promo items because of their utility, more than any other generation, ASI’s research found.
Click here for a PDF of this infographic.
