As I mentioned in the previous installment of Promo Pointers, apparel is the largest category of promotional products, with T-shirts alone making up $4.5 billion – or 17.3% – of overall sales in 2023, according to the 2024 Counselor magazine State of the Industry report. My colleagues at ASI Media and I will be releasing the 2025 report – both in print and online – this summer, complete with fresh numbers for all product categories, but it’s unlikely that apparel’s grip on the industry will have loosened by then.
With that in mind, here’s a look at some of most popular decoration techniques and how they can best be used on promo apparel (plus, a bonus technique at the end ideal for a variety of hard goods).
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