Fully Promoted, West Palm Beach, Fla., has announced a relationship with Antera Software USA as its new business management software (BMS) partner. Fully Promoted stores going live with Antera are the first in the country to submit Promo Standards electronic purchase orders to alphabroder, SanMar, Hit, PCNA, S&S Activewear and other large suppliers.
Antera—which uses software solutions to increase sales revenues, increase customer satisfaction and generate increased workflow efficiency—is specially designed for the promotional products industry. According to Fully Promoted president Mike Brugger, the software has already been launched at several locations, and more locations will implement the new system over the coming months.
“We looked at many business management systems,” Brugger said. “But Antera matched our needs for new and existing locations—those only doing sales, as well as locations doing full production.”
The new software makes it possible for businesses to enjoy many benefits, such as easily creating a fully customized, responsive, and user-friendly experience for customers; and seamlessly integrating their e-commerce site, customer relationship management, and order manager software. Its system software is SaaS cloud-based, so e-commerce sites can run from anywhere in the world, at any time. In addition, the software features rich e-commerce corporate web stores that are easy to populate and integrate with an existing BMS.
“The software is designed for smarter work, not harder work,” Brugger said. “It automates and integrates order fulfillments faster than before, which saves time for everyone involved in the sales cycle. Its ability to access real-time pricing, artwork, workflow production and reports from anywhere means we can deliver a better experience to our customers.”
Antera has also expanded the system to allow for the full benefits associated with Promo Standards. Antera has automated the process so as suppliers add additional endpoints and grow their Promo Standards capabilities, Antera dynamically accepts them and allows distributors to submit and retrieve information from all Promo Standards endpoints seamlessly.
“We are very pleased to be selected as the BMS company for Fully Promoted franchises worldwide, and we believe our ability to provide real-time analytics, as well as manage all aspects of Fully Promoted’s franchise operations, aligns perfectly with their aggressive growth plans,” said Rick Peters, president of Antera. “Our Advanced BMS provides Fully Promoted with complete process control over its operations, which will help manage all areas of its business, including product sourcing, artwork, production, scheduling, warehouse management, and e-commerce fulfillment. The BMS also provides much-needed data analytics to help store owners strategize on how to effectively increase sales.”
For more information, visit www.fullypromoted.com.
