Genumark, Toronto, announced that it has acquired Rightsleeve to strengthen its position in the Canadian branded merchandise market.
“Although both companies are based in Toronto, there is virtually no overlap in client accounts,” said Mark Freed, president and CEO of Genumark. “What we do share is a similar philosophy and business orientation, which focuses on a customer-first culture supported by innovation, great technology and a talented, creative team.”
According to a press release, Rightsleeve’s founders, Mark and Catherine Graham, will focus on commonsku, which they founded in 2011.
“We have known and admired Rightsleeve founders Mark and Catherine Graham for many years, and have become even closer during Genumark’s implementation of commonsku,” said Mitch Freed, executive vice president of sales and strategy for Genumark. “They are two of the smartest and nicest people in our industry, and as they turn their full attention to commonsku, we will work hard to preserve and grow what they have built at Rightsleeve, which we plan to operate as a division of Genumark.”
“We have known the Genumark team for years, and have admired their approach to building one of Canada’s great promotional products companies,” Mark Graham, which served as Rightsleeve founder and CEO in addition to his position at commonsku.
“Rightsleeve’s creative agency expertise complements Genumark’s strong company program infrastructure,” added Catherine Graham, president of Rightsleeve. “We are very excited about the synergies between the two companies.”
Financial details of the acquisition were not disclosed.
For more information on Genumark, visit www.genumark.com.
