Grossman Marketing Group, Somerville, Mass., a 108-year-old, fourth-generation, promotional products and print company, has acquired Logos in Print, a promotional products distributor headquartered in New York. The new acquisition is the fourth in the past four years, fueling Grossman’s full-service marketing operations and client base in the Northeast.
The acquisition of Logos in Print comes on the heels of three other recent acquisitions: ASAP, a Norwalk, Conn., promotional products firm; Fleet Business Products of East Hartford, Conn.; and Premier Marketing Group of Manchester, Maine.
Grossman Marketing Group, with headquarters just outside Boston, now has major operations in Massachusetts, Connecticut, Rhode Island, New York and Washington, D.C.
Some of Grossman’s more prominent clients include the Boston Bruins, Boston Celtics, Brigham & Women’s Hospital, Massachusetts General Hospital, athenahealth and Novocure, Columbia University, Harvard University, Tufts University, Hewlett-Packard, John Hancock, L.L. Bean, Zipcar, and The International Academy of Arts and Sciences (Emmy Awards).
Ben Grossman, co-president of Grossman Marketing Group, said the acquisition of Logos in Print will enhance the company’s growing presence in health care and education, particularly in New York, New Jersey and Connecticut. He noted that Logos in Print, has won many prestigious awards, including PPAI’s Golden Pyramid Awards for creativity and excellence.
“Logos in Print is a great fit for us, and will complement our existing products and services, which include full-service graphic design, a network of company-owned warehouses and production facilities, multi-media solutions, and a dedicated technology team building best-in-class e-commerce programs for our clients,” Grossman said.
As a premier promotional products distributor, Logos in Print has working relationships with more than 3,000 suppliers, offering hundreds of thousands of promotional items from apparel, bags and drinkware to writing instruments, golf and fitness products, and high tech accessories.
Since 1972, Cecile and Michael McBride, the owners of Logos in Print, have been providing promotional products to major hospitals, universities and businesses in the New York tri-state area.
Referring to Grossman Marketing Group, the McBrides said they are thrilled that their business has been acquired by “such a prestigious, well-established, growth-oriented company.”
“We share the same mission, which is to help businesses create long-lasting relationships with their clients through the power of promotional products, which has become a $21 billion industry,” Michael McBride said. “With so many ad specialties available, there is a huge opportunity for businesses to boost [return on investment] and leave a lasting impression on customers at a far better cost per impression than almost every major marketing vehicle.”
For more information on Grossman Marketing Group, visit www.grossmanmarketing.com.
