Eighteen years into its existence, the Hallmark Channel has pretty much nailed the market for sappy programming, with the Christmas season presenting its biggest chance to turn up the schmaltz factor. Such sentimentalism is registering with the folks at CenturyLink, as the telecom provider is giving away a prize package that includes branded Hallmark goods to someone who will watch and write about 24 festive films by Santa’s arrival.
CenturyLinkQuote has an opening for Hallmark Channel Holiday Movie lovers to binge for 12 days to earn $1K!https://t.co/pc8jC8CcJG
— 3WS Radio (@3WSPGH) November 15, 2019
We had a devilishly good time back in September when we looked at Dish Network’s promotion that aligned merch with rabid Stephen King movie adaptation fans, and this time around we find ourselves looking at productions with far more wholesome qualities. We also have a bit more clarity this time, as our late-summer look at the King-centric contest had us speculating about what the promo prizes would be.
Through CenturyLink’s relationship with Hallmark, we know that the latter will, in addition to a $1,000 check, give the winner “more Hallmark swag than you could ever need” to complement amenities that include a box of Christmas cookies, a string of fairy lights and a mini Christmas tree. Judging by the image of the happy viewer in this link, we feel pretty confident that a branded Hallmark blanket and pillow will be among the rewards, with the woman’s shirt also a possibility.
To secure a shot at entering branded merchandise heaven, the winner must watch 24 Christmas movies in just 12 days. The person must then document takes on the cinematic offerings through social media, making sure to be somewhat thorough in praising or disapproving of the content. Knowing the loyalty of its fan base, Hallmark will not likely encounter a victor who think it deserves coal in its stocking over the plotlines, so the contest will probably encourage the channel to become even cheesier with its work.
Grab your passports, #Hallmarkies – we’re spending this holiday season in Roma! Join Oliver @SamPage and Angela @IAmLaceyChabert as they explore the Eternal City in our 7 Night Thanksgiving Event premiere of Christmas in Rome. Use #ChristmasInRome when you tweet! pic.twitter.com/21EqBOnW8w
— Hallmark Channel (@hallmarkchannel) November 18, 2019
No matter if the feedback is saccharine or bitter, Hallmark is making a solid decision in building its brand at this time of year. Christmastime always brings with it a call for increased positivity and joyous celebrations, both of which abound in Hallmark movies. Therefore, this promotion will end up showing goodwill to someone who admires that combination, thus strengthening the Hallmark brand not only for the triumphant entrant but also for anyone who values the programming. Here’s hoping, then, knowing about the content of said content, that some branded tissues are among the winner’s prizes.
