HALO Branded Solutions, Sterling, Ill., announced the acquisition of Axis Promotions, the distributor based in New York City. Financial terms of the deal were not disclosed.
Axis Promotions ranked No. 30 on our 2019 Top Distributors list with $53.7 million in 2018 promotional products revenue. HALO ranked No. 2 with $605 million in revenue. Together, the combined companies would still have trailed top-earning distributor 4imprint, but the acquisition brings HALO within $57 million of the top spot.
“Axis is a rapidly-growing distributor serving a blue-chip roster of global brands,” said HALO CEO Marc Simon. “[Axis CEO] Larry Cohen and his team have built Axis on creativity and exceeding client expectations, and we appreciate their trust in HALO’s ability to help them continue their impressive growth. Our goal is to leverage the best practices of both HALO and Axis for the benefit of the valued clients of both organizations.”
“There is mutual respect between HALO and Axis,” Cohen said. “We have known each other for many years and recognize the amazing synergies our two companies share. HALO’s financial strength and business development tools will allow us to expand our reach with our clients and key prospects, and to offer enhanced creative services, deeper supplier relationships, robust e-commerce and distribution capabilities. HALO’s client-centric and innovative approach aligns with the expanding needs of our clients.”
HALO will continue to maintain the Axis offices, and no further changes are planned.
For more information, visit www.halo.com or www.axispromo.com.
