What happens when a geographer, a Kinko’s manager, and a shared entrepreneurial spirit launch a print company? For Liz Richardson, a member of Women in Print Alliance, it turned into a two-decade journey of transformation, growth, and staying true to her values.
In this episode, Liz—co-founder and co-owner of Indigo Ink, a PRINTING United Alliance member—shares how she and her husband launched their Maryland-based digital print shop in 2003, pivoted through economic downturns, weathered tough equipment decisions, and ultimately built a company rooted in sustainability and people-first culture. From becoming an early adopter of FSC-certified papers to creating a workplace where every team member gets their own “Thursday TED Talk,” Liz offers a powerful perspective on what it means to lead with purpose in an industry steeped in tradition.
We also explore how CEO networks, books like Let My People Go Surfing, and conscious capitalism have shaped her leadership style—and why she believes businesses can (and should) be a force for good. If you’re navigating change, burnout, or simply wondering how to build a values-driven company, this conversation is for you.
Listen to this interview on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.

