How Do I Price My Hard Goods?

Apparel is the crossover point between what’s generally considered a “print” product and what’s a “promo” one.

For apparel decorators looking to further dive into the promo market, oftentimes the same machinery that prints your clients’ T-shirt order can also be used in the hard goods segment. However, there are often more variables in hard goods decoration — making setting prices a challenge. Use this guide to help build a hard goods pricing structure that works for your business.

Adding hard goods to a decoration lineup creates more opportunity for print crossover with kitting, such as this box curated by promo distributor Liquid Screen Design. Credit: Liquid Screen Design

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