InnerWorkings Inc., Chicago, and GateHouse Media, Fairport, N.Y., announced that they have entered into a comprehensive, long-term commercial agreement whereby InnerWorkings Inc. will become the exclusive provider for most marketing materials across GateHouse Media’s North American locations.
Under the terms of the agreement, InnerWorkings Inc. will assume responsibility for the production of multiple GateHouse Media products, including marketing collateral, promotional items and publications. GateHouse Media also will benefit from VALO, InnerWorkings Inc.’s proprietary technology platform that provides a centralized location to purchase and track marketing materials, as well as access to InnerWorkings Inc.’s deep bench of suppliers.
“We’re excited to tap into InnerWorkings’ expertise in marketing procurement,” said Bernie Szachara, GateHouse Media’s president of Eastern U.S. publishing operations. “Working with InnerWorkings will allow GateHouse properties to recognize significant cost savings while receiving a consistently high-quality product. It’s an exciting proposition, and I’ve had the benefit of seeing their solution work firsthand for another major media company.”
“For companies operating at the national and global level, transitioning to a single-source marketing execution platform is nothing short of transformative,” said Eric D. Belcher, CEO of Innerworkings Inc. “Coupled with our on-the-ground support and world-class technology solutions, our approach is a powerful triple threat, streamlining processes, supporting clear communication and promoting real transparency at every level. We’re very proud to be playing an important role in helping GateHouse Media to meet its objectives.”
For more information about GateHouse Media, visit www.gatehousemedia.com, and for more information about InnerWorkings Inc., visit www.inwk.com.
