iPROMOTEu, Wayland, Mass., announced that industry veteran Nicki Staats has joined as director of merchandising. In her new role, Staats will work collaboratively with iPROMOTEu’s preferred supplier network, and iPROMOTEu’s marketing and affiliate sales development teams, to deliver high quality, effective sales tools to help the company’s affiliates generate new business and grow their sales.
Staats has more than 18 years of experience within the promotional products industry. Prior to joining iPROMOTEu, she had worked in similar roles at National Pen and HALO Branded Solutions.
“Nicki brings a wealth of experience in promotional product merchandising, and her addition to our team represents yet another important step in delivering superior resources for our affiliates,” said Joe Hoffmann, vice president of vendor management for iPROMOTEu.
“Industry leaders rave about her experience, her knowledge and her talent,” said Ross Silverstein, iPROMOTEu president and CEO. “I am so excited about the remarkable team we’ve assembled at iPROMOTEu. I believe it is the envy of the industry.”
Staats also will be the company’s expert regarding product safety and compliance.
“I’m thrilled to join the stellar iPROMOTEu team, and I’m looking forward to using my past experiences to develop and enrich sales tools for the company’s affiliates,” Staats said.
For more information, visit www.ipromoteu.com.
