The face mask is the go-to accessory right now thanks to the pandemic. While the circumstances aren’t great, masks, as we know by now, have been a real lifesaver for a lot of promo companies looking to stay afloat during the catastrophic last few months.
By now, everyone has their own mask preferences, like we do with shirts or hats. Some people like certain fits. Others like other materials. Some people like tying them around their head, while others like loops for your ears.
One mask company, MasQd, has seemingly found the sweet spot with its Ultra Sport Face Mask, since it’s reportedly already sold out 12 times online. That might be due to the wave of celebrity endorsements from influential people like Jennifer Lopez, Chrissy Teigen, Bella Hadid and more. But, it begs the question: If those people like it enough to spread the word, it must be pretty great, right? Name recognition alone isn’t enough to create all of that demand.
28th July, 2020 @jlo Hamptons
She's wearing @quayaustralia Link In Bio Glasses in Champagne (available at €40.00 GBP The ones she's worn are not available)#masqd__ Blue Tie Dye Face Mask (19.00$)#JenniferLopez pic.twitter.com/TfKjej7zMA— StyleJLO (@style_jlo) September 5, 2020
The Daily Beast called it “the Goldilocks of all masks,” meaning that it’s “just right.” It must be a pretty solid mask.
So, from here, the question is what makes it so great, and what lessons can we take away from its enormous popularity?
Well, let’s look at the mask’s features, shall we?
It has adjustable ear loops, meaning wearers can make sure the one-size-fits-all mask sits comfortably and effectively. It also has an adjustable nose wire, making the comfort and fit even more snug and secure.
As for the material itself, it’s reportedly made with antibacterial and hypoallergenic material that won’t harbor bacteria or cause any sort of reaction on your skin. The outer layer is a performance mesh with a cotton lining. With that and the fact that it’s washable, it’s a good choice for working out. (Think gyms and fitness centers going back into business and looking for something to entice new and returning customers.)
The mask also has a pocket for swapping out new filters after use, ensuring that the mask is doing what it’s intended to do for longer.
Finally, color. Since masks are such a common accessory piece and are now used in work uniforms, having one that goes with an outfit or uniform is crucial. People don’t necessarily want to look like they just came out of the doctor’s office with the flimsy, light blue surgical mask. A face mask doesn’t have to be some drab utility. It can be fashionable, sporty and complementary.
People Magazine thinks that these masks, with their features and big name endorsements, will keep selling out regularly.
Here’s The Daily Beast’s Chloé Valentine Toscano:
MasQd’s design contours in all the right places, giving you some (literal) breathing room in the front. That means you can speak freely without sounding like Darth Vader or ending up eating the inside of your mask.The bonus? If, like myself, you stand by wearing lipstick despite knowing that you’re wearing a mask, it won’t be rubbing all over the inside of it.
Now the fun part: MasQd makes choices for everyone. If you like patterns, they’ve got you covered, literally. But if your style is more subtle, MasQd offers plenty of solids and neutrals with a couple of trendy ribbed options for Fall. Men, fear not if Golden Butterflies or Crystals aren’t your thing—MasQd has an assortment of solids, prints and sizes just for you. MasQd also offers a variety of choices in children’s sizes for both boys and girls.
This might not be the right mask for every situation or customer need, but it does give us some hints as to what wearers are looking for in their masks. Think about what your own mask offerings look like. Do they have what people are obviously clamoring for? If not, it might be time to make a few calls.
