The holidays are right on top of us. I like that. I always found November and December to be great months for selling.
Somehow relationships are elevated. People matter more than transactions. It’s subconscious but inevitable. Excitement is good for sales.
I happen to be a card guy. It won’t surprise most of you that I believe in sending personal notes to clients. It’s the perfect way to express gratitude or a personal interest. Your thoughts written by your hand on a card you picked out have power.
I’m not talking about your company holiday card. Those things are great. If they get out before the new year you have a chance to show off your cool printing and that you can manage schedules. Company cards are cool but they don’t sell stuff. Salespeople sell stuff.
I’m talking about a card that you took the time to shop for. Browsing and deciding, “this card is perfect for so and so” brings your relationship into focus. It also gives you a chance to say something unique to each contact.
Read the rest of this story on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
