Jetline, a leading supplier of innovative promotional products headquartered in Gaffney, S.C., today announced that Dana Zezzo has joined the company as chief marketing officer (CMO).
With over 19 years of industry experience, Zezzo has held executive marketing and sales positions with some of the industry’s most respected companies, including the past five years as vice president of sales and marketing for Pittsburgh-based Pro Towels Etc.
Zezzo will lead the strategic direction for all aspects of Jetline’s marketing efforts, including its branding, social media and customer experience initiatives. “The world of sales is changing-it’s adapting to the new school of thought in customer relations,” Zezzo told Promo Marketing.
“The main thing is to help in Jetline’s overall branding efforts,” he added, citing plans to expand the company’s presence in social media as well as take advantage of emerging technologies. “I am going to work with every department in the company to enhance the customer experience.”
Zezzo will also share responsibility for the overall sales effort of the company with Joe Hoffmann, who has been appointed to the position of chief sales officer (CSO).
“Dana brings an impressive track record of innovative marketing, brand positioning and sales management,” said Eric Levin, CEO of Jetline. “We’re very excited to have him in this role as we continue to aggressively expand our business to meet the needs of our customers.”
Zezzo’s entrepreneurial spirit, track record of driving business growth and passion for delivering great customer experiences were key drivers in his decision to join Jetline. “Jetline has built a large and passionate customer base based on the quality of its service and people,” said Zezzo. “I feel privileged at the opportunity to join the team and contribute to the company’s future growth and success.”
For more information, visit www.jetlinepromo.com.
