Many years ago, when my company entered the promotional products marketplace, we were told that every style of apparel we introduced must have a women’s companion piece. This women’s apparel companion style should be manufactured with the exact same fabric as the men’s styling—but be distinctly “women’s” in make and silhouette. The theory and logic…
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In an effort to protect Planned Parenthood against proposed defunding, companies are stepping in to create promotional products with proceeds benefiting the nonprofit. Power and Light created a tote bag that went viral, and these Nasty Women T-shirts helped raise more than $100,000 for Planned Parenthood. Now, it seems the fashion world wants in on…
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Here’s what’s happening this week in the apparel world … * Athletic wear companies Under Armour and Adidas have kissed and made up. Both retailers have reached a settlement in a patent infringement lawsuit regarding mobile fitness product patents, according to The Baltimore Sun. “Adidas AG, Under Armour Inc. and MapMyFitness Inc. have resolved their pending patent…
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In a previous blog post, I delved into the details and advancements of several “genderless” clothing lines in the retail world. Now, it seems the military also is looking into creating “genderless” uniforms. Recently, the Navy has used uniforms as…
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Pantone chose Radiant Orchid as the color of 2014. Here are nine ways to use the floral hue in the New Year.
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What to look for in spring 2014: purple, blue, cubism and metallics.
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June 6 marked the 15th anniversary of the premier of Sex and the City—or when television viewers across the country got “carried away.” Celebrate with these promotional-inspired SATC looks.
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All-over prints, pleated blouses and bejeweled embellishments are just a few of the noteworthy trends from Resort 2014 collections. Click through for the others.
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The rumors about Beyoncé’s second pregnancy may be false, but that shouldn’t stop you from outfitting other moms-to-be in promotional maternity apparel.
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It’s time to celebrate the ladies. Here are six markets fit for Women’s History Month programs.
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