Trade Only, Costa Mesa, Calif., a leading provider of software and websites for the promotional products industry, is pleased to announce the appointment of Julie Henderson to the position of president, reporting to Stephen Yapp, executive chairman. In this new role, Julie will be responsible for all aspects of the U.S. operations, with a primary focus on implementing the company’s growth strategy in the United States.
The promotion comes after a successful year of leading Trade Only USA forward as chief operating officer. During this time, Julie has implemented a “customer first” strategy, including free one-on-one training, complimentary website design and unlimited technical support for the lifetime of the customer. In Julie’s new role as president, she will continue to put this ethos into action through flawless execution and a deep concentration on exceeding customer expectations.
“I’m delighted to announce Julie’s well-deserved promotion to the expanded role of president,” said Stephen Yapp, executive chairman of Trade Only’s parent company, Altitude Group PLC. “Since joining Trade Only in 2013, Julie has been instrumental in changing the direction of the organization and we’ve recognized her commitment to our mission and success.
“Her past achievements with numerous technology companies and her deep knowledge of the SaaS [Sofware as a service] industry make her the ideal leader as we head into Trade Only’s next exciting phase of growth. I look forward to working directly with Julie as we strengthen our strategic customer relationships and continue to drive value to our expanding customer base.”
“It’s really an exciting time at Trade Only and I am proud to be a part of such an exceptional organization,” Henderson said. “I believe in our strong product offerings, our commitment to the success of our customers and above all else, the ability of our talented people. I look forward to the challenges ahead as we continue expand our business and establish our US footprint in the promotional products space.”
Julie brings nearly 20 years of experience to Trade Only primarily in the high technology industry. Prior to working at Trade Only, Julie held senior accounting positions for publically-traded software companies such as Brio Software and eGain Communications.
Julie began her career in public accounting as an associate at Coopers & Lybrand, LLP in the Silicon Valley and, subsequently, as a manager in the Global Capital Markets group of PricewaterhouseCoopers LLP in London, UK. Julie has a B.S. in business administration from California Polytechnic state University, San Luis Obispo and is a licensed CPA (inactive) in the State of California.
For more information about Trade Only, visit www.tradeonly.com
