Concert merchandise has undergone quite the transition lately. More and more artists are looking to create tour merchandise that embodies fashion and creates buzz. Justin Bieber garnered attention for his concert merch, and Beyoncé caused an internet frenzy with her tour looks.
Even so, Lady Gaga still managed to shock us with her new tour collection. The singer will be taking her talents on the road after her Super Bowl LI Performance. Ahead of her concerts, she released a lookbook for her Joanne World Tour merchandise capsule collection, and it is out there.
Lady Gaga truly went high fashion with these looks, and it’s safe to say it looks nothing like your classic tour merchandise.
Here are a couple of the fashion sets:
What do you think of Lady Gaga’s new tour collection? Is this the future of concert apparel?
Check out the rest of the looks here.
