The MLB season might have kicked off last week (here we go, Phillies!), but it’s the NFL that has our attention this week. New Era designed this year’s official 2019 NFL draft hats, so you know what that means: a good ol’ fashioned Promo Marketing ranking!
The 2018 NFL draft hat collection will be hard to be beat, but this year’s collection is going for a different look.
“This idea as we go through to celebrate the past of the NFL and innovation of where it’s moving, we really wanted to start with where the game began within each local community,” Ryan DiNunzio, New Era’s director of football, told Sports Illustrated. “It’s a unique way to say this is where we started, this is who we are, this is what we’re about, this is the community we represent. At the same time it tells a separate story of welcoming a new member into that community. Really trying to tell this message of this is where we’re going, this is who we represent and welcome into the community.”
With that in mind, let’s check out the best and the worst from this year’s collection.
The Best 2019 NFL Draft Hats
1. Arizona Cardinals
Arizona Cardinals New Era 2019 NFL Draft On-Stage Official Low Profile 59FIFTY Fitted Hat – Cardinal, Your Price: $37.99 https://t.co/UdPxnxVcaF pic.twitter.com/Y0N119BhSk
— Major League Hats – NFL (@FootballCapHats) April 2, 2019
We appreciate this bold, eye-catching look. The embroidery on the main logo really pops, and the backing graphics make subtle use of the sun-ray design from Arizona’s state flag without going overboard (as we’ll see soon).
2. Baltimore Ravens
Our 2019 NFL Draft hats are here!
We're giving one away to a lucky fan to celebrate! RT to win and match this year's draft class!
Available here: https://t.co/Nqp5rP7yfH pic.twitter.com/mfKJ2X5aiF
— Baltimore Ravens (@Ravens) April 2, 2019
The mascot embroidery couldn’t be more perfect. A nice, big logo that lets the details of the Raven shine.
3. Buffalo Bills
https://twitter.com/bonesj0nes/status/1113061990342123521
We’d become Bills fans just for that hat brim.
4. Chicago Bears
Here's the #Bears draft hat (via Fanatics). Note the four stars. pic.twitter.com/tD9WYqRtgR
— Brian Sandalow (@BrianSandalow) April 2, 2019
The inclusion of the stars on the side of the hat is a nice subtle nod to Chicago’s city flag.
5. Miami Dolphins
.@MiamiDolphins 2019 NFL Draft Cap is here. Get yours at https://t.co/TQIJTftJjp pic.twitter.com/MLu0xwObcx
— New Era Cap (@NewEraCap) April 2, 2019
The Dolphins are getting a lot of hate for this look, but we actually appreciate the color detailing, and the half palm tree design. Nothing says leisure like Miami, and nothing says Miami like palm tree graphics.
The Worst 2019 NFL Draft Hats
1. Carolina Panthers
This could be the year the #Panthers First Round draft pick refuses to wear the official draft hat. #LooksGoodOnYouThough #FreeBowlOfSoup pic.twitter.com/EBMm1ennIZ
— Arran Andersen (@arranandersen) April 2, 2019
Good hat for scrapbooking. Bad hat for draft day. We appreciate what the designers were going for, but there’s just too much crammed into one small space here.
2. Tampa Bay Buccaneers
#Bucs NFL Draft Hats for 2019 are out and they are… well you be the judge lol.
They feature the #TampaBay City Flag on the bill and inside the back. #FireTheCannons #Buccaneers pic.twitter.com/H6kVc159n2
— 𝗭𝗮𝗰 𝗕𝗹𝗼𝗯𝗻𝗲𝗿🎙 (@ZacOnTheMic) April 2, 2019
It almost looks like there’s a subway map on the brim. The interior flag detail on the tag is neat, but not enough to salvage the overall design.
3. Cleveland Browns
Good thing the Browns don’t have a first round pick, because the draft hats this year are bad pic.twitter.com/Bi06wcEdpA
— Ben Axelrod (@BenAxelrod) April 2, 2019
It just looks sad.
4. Detroit Lions
How do we feel about the Lions draft hat this year? I got mixed feelings. Kinda like the mostly blue look but the stars and stripes feel out of place. pic.twitter.com/1tjZoz8IDc
— Brendan Riley (@BrendanRiley_) April 2, 2019
They almost had it, but they did too much.
5. Green Bay Packers
New Era dropped the 2019 NFL Draft hats today. Here is the Packers’. Thoughts? pic.twitter.com/GHFp1mgq4g
— Olivia Reiner (@ReinerOlivia) April 2, 2019
This is a bit of a snooze fest. It just kinda looks like a normal Green Bay Packers hat, with nothing that makes it special.
6. Los Angeles Chargers
.@Chargers 2019 NFL Draft Cap is here. Get yours at https://t.co/sFNIo2jndw pic.twitter.com/UyeyGW3v2g
— New Era Cap (@NewEraCap) April 2, 2019
What happened here exactly? Is this a nod to Los Angeles or baby shark? We can’t decide.
7. Kansas City Chiefs
.@Chiefs 2019 NFL Draft Cap is here. Get yours at https://t.co/3h6zm7HRH9 pic.twitter.com/RrbFP9plpa
— New Era Cap (@NewEraCap) April 2, 2019
That backing design looks good as a smaller element on the flag, but here it’s taking up so much real estate it ends up being distracting. Plus, it looks like a tribal tat.