Key Takeaways
• Marketing Leader: Logomark (asi/67866) has appointed Salina Brill as marketing manager.
• Industry Veteran: Brill brings nearly 20 years of promotional products experience to the role.
• Busy Year: Logomark has been expanding its brand partnerships and adding to its executive team in 2024.
Counselor Top 40 supplier Logomark (asi/67866) wants to elevate its marketing to the next level.
The Tustin, CA-headquartered company believes Salina Brill is the right experienced promotional products professional to lead the initiative.
Logomark has appointed Brill to the position of marketing manager.
“We are thrilled to have Salina leading our marketing efforts,” said Michael Bistocchi, chief revenue officer at Logomark. “Salina’s vision and enthusiasm are the perfect match for the next phase of Logomark’s growth.”
In the role, Brill’s charge is to bring to life the Logomark story and enrich the narrative around its brands. “We want,” said Brill, “to ensure we are not just delivering products, but strategic solutions that resonate with our distributors to drive their success.”
Brill has nearly 20 years of promo experience, having worked on the supplier and distributor side of the industry, including time with multiple Counselor Top 40 companies.
She was most recently North American marketing manager for Counselor Top 40 supplier Goldstar (asi/73295). Early in her career, she was in strategic accounts-inside sales for former Top 40 firm Sweda, which was, well after Brill’s time there, acquired by Counselor Top 40 supplier SnugZ USA (asi/88060).
Among other roles, Brill was senior account manager/marketing at supplier High Caliber Line (asi/43442), business development manager at Counselor Top 40 distributor iPROMOTEu (asi/232119) and marketing manager at Cosmo Promos (asi/46755).
Brill said she is excited to be joining Logomark at a time in which the company is expanding its portfolio of brands. In 2024, Logomark has so far announced brand partnerships with Highland Tactical, RovR Products and Bettoni Bags.
“Logomark has an incredible foundation, and I’m excited to build upon that,” Brill said. “Together with our team, I’m focused on pushing the boundaries of creativity and delivering the tools our distributors need.”
Beyond brand partnerships, it’s shaping up to be a notable year for Logomark in terms of executive moves. In addition to appointing Brill, the firm named a chief operating officer, John Lear, in May.
Founded in 1993, Logomark currently offers more than 3,000 products in a range of categories. The company also has a focus on corporate social responsibility, earning a silver rating from sustainability assessment firm EcoVadis in 2022 and 2023.
Based on reported 2023 North American promotional product revenue of $119.5 million, Logomark ranked 14th on Counselor’s most recent list of the largest suppliers in the industry.
Logomark also announced that Eric Veres has joined the team as a regional sales representative, covering the states of Pennsylvania, New York, New Jersey, Connecticut, New Hampshire, Massachusetts, Rhode Island, Maine and Vermont.
“We are excited to bring Eric on board,” Bistocchi said. “Eric’s primary goal in his new role is to ensure every customer is valued and receives the best possible service, quality products and on-time deliveries.”
