When Carson, California-based Seabell International was approached by a distributor working on a joint promotion between the Houston Astros and NASA, there was quite a challenge on the table. The team wanted to embroider a hat with the names of fallen astronauts, but the task was a bit too much in the way of readability. However, the staff at Seabell International managed to make it work: “One of our sales representatives suggested to do a woven label with all this information,” explained Steve Byrens, the company’s national director of sales and marketing. By using a patch instead, the traditionally thick embroidery thread could be replaced with something thinner and more conducive to intricate lettering.
Related posts
-
How To Get Customers as Excited About Your New Product as You Are
Before assuming your customers didn't understand the pitch, consider the possibility that they understood it perfectly. -
How To Easily Switch to QuickBooks Online Plus
QuickBooks Online makes it easy to switch if you decide to. -
When Durability Has To Be Guaranteed: UL 969 Labels
If you're selling labels to equipment manufacturers, appliance makers or anyone producing UL-listed products, you'll hear...