When Carson, California-based Seabell International was approached by a distributor working on a joint promotion between the Houston Astros and NASA, there was quite a challenge on the table. The team wanted to embroider a hat with the names of fallen astronauts, but the task was a bit too much in the way of readability. However, the staff at Seabell International managed to make it work: “One of our sales representatives suggested to do a woven label with all this information,” explained Steve Byrens, the company’s national director of sales and marketing. By using a patch instead, the traditionally thick embroidery thread could be replaced with something thinner and more conducive to intricate lettering.
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