Are your customers waiting for you to offer these applications?
It’s a tale as old as time — well, at least as old as print. Stickers and decals have been around as an application since the invention of substrates with sticky backs. Whether it’s labels on products to identify what a bottle contains, a children’s book full of colorful characters they can affix to any surface, or branded decals people can use to share their love of a product or company, the medium is full of possibilities.
They might seem like a throw-away, or something only packaging companies can truly make a profit on, but the reality is that stickers and decals may be a revenue center your shop isn’t currently taking full advantage of. That is increasingly true with the advances in both technologies and substrates in the past few years, making them an attractive and inexpensive add-on to nearly any print job.
Read the rest of this story on Wide-Format Impressions.
