On Aug. 1, 2014, Ash City, now part of the alphabroder family, announced the release of its Fall 2014 collection. With an additional 27 new Ash City styles, alphabroder is quickly becoming the one source supplier for all on-trend, retail-inspired designs and value-driven basics for customers within the promotional apparel industry.
Driven by the latest in technology and styling, the North End Sport Red line continues to combine retail premium performance with uncompromised comfort. The FLUX: North End Sport Red Mélange Bonded Fleece Jacket (88697/78697) is loaded with visual appeal and dynamic features such as a mélange bonded fleece fabric, stretch storm cuffs with thumbholes, contrast zippers and coverstitch details. It is suited for company incentive programs, team-building events, outdoor activities and sports-oriented companies. While the North End Sport Red line focuses primarily on active-driven styling, North End Sport Blue brings the latest fashion into designs that best suit an executive or the urban commuter. Clean technical designs that work in both the office and around the city are seen in new styles, such as the SKYSCAPE: North End Sport Blue 3-Layer Textured Two Tone Soft Shell Jacket (88801/78801). This chic, suiting-inspired piece offers great visual interest, while delivering on-trend design details, such as a partial storm flap with metal snaps and clean style lines that are complemented with invisible zippers. The ladies’ version has additional features such as a versatile collar that can be worn up or folded down, a removable belt with loops that offers a flattering feminine silhouette, and a tailored back vent at hem.
The North End brand is dedicated to active corporate outfitting, with an emphasis on delivering technical and functional garments. This wide assortment, typically ranging from insulated to lightweight jackets and fleece to base layers, offers up new styles that are greatly suitable for uniform, employee loyalty programs, outdoor staff, tradeshows and corporate events, such as the new FORECAST: North End 3-Layer Light Bonded Travel Soft Shell Jacket (88212/78212). This trekking-inspired style features a rollaway hood that provides versatility when the weather is unpredictable and Windsmart Technology that offers a wind barrier fabrication for maximum wind resistance.
Finally, Ash City’s value-driven collection, Core365, is now rounded out with a new 3-in-1 jacket, bringing a total of 36 styles and a complementary color palette to the label’s total offering. The REGION: Core365 3-in-1 Jacket with Fleece Liner (88205/78205/88205T) offers versatility with a fleece liner that can be worn together or separately, 360˚ visibility with reflective piping and toggles, and an inside storm placket for additional comfort.
“This was an exciting collection to design, as it was an opportunity to work on such a wide assortment of styles that encompass both the latest in fashion and technology, and the essential outfitting options needed for our value-driven customers,” said Elson Yeung, director of private label design and merchandising, Ash City/alphabroder. “This particular season, you will see the strategic placement of heat retention features within outerwear pieces, a continued focus to drive innovation with the increased use of performance moisture wicking lining, as well as the application of earth tones and neutral colors (such as Blue Ash and Dark Oakmoss). As we continue to progress our go-forward private label strategy at alphabroder, our team is looking forward to sharing even more solutions that cover multiple price points and accommodate different industry needs.
You can download the U.S. Fall 2014 catalog here, visit the launch video here, or see the Canadian catalog here.
