HPG Brands, Braintree, Mass., announced the addition of Nick Lateur as director of national accounts for the supplier’s Specialty Channel, which currently includes Batch & Bodega and HandStands PROMO.
“HPG is an innovative and progressive group that continually pushes the limits of advertising specialties,” Lateur said. “HandStands and Batch & Bodega uniquely embody the creative spirit that is essential to effective marketing. I am honored and excited to be joining such a special team.”
The native Texan is known in the industry for his YouTube videos “MONDAYS with Nick,” which have an entertaining spin on the promotional products industry.
“The idea is to be informative and memorable,” he added. “Upcoming videos will place HPG Specialty Brands products in the forefront.”
“We are very excited to have Nick Lateur join our incredible sales team,” said Trina Bicknell, HPG’s senior vice president of sales. “Nick has awesome experience in the industry, provides fantastic energy and has a really unique talent to connect with his customers. He will make a great addition to the HPG sales team.”
For more information on HPG Brands, visit www.hpgbrands.com.
