Promo Marketing’s exclusive Norwood & BIC Graphic Selling Series webinars begin tomorrow, May 4, with the first session, “Norwood & BIC Graphic: One Company, Two Brands.” The webinar is part of Promo Marketing’s Free Online Seminar Series.
BIC Graphic USA acquired Norwood Promotional Products in July 2009 and formed the BIC Advertising and Promotional Products Group (BIC APP) in September of the same year, creating one of the largest promotional product companies in the industry. The webinar series will address distributors’ questions and explain how the two companies have integrated, as well as provide further detail on Norwood & BIC Graphic USA’s brands and products.
“A lot has happened in the last two years since the merger of Norwood and BIC Graphic and we’ve made quite a few changes,” said Margit Fawbush, communications manager for BIC APP. “We know our customers have questions regarding the structure of our organization, how the brands will coexist, and what our capabilities are now that we have integrated. Hopefully, these webinars will help answer those questions.”
“We also have a lot of great things to share—really innovative programs and promotions, selling tools and much more,” she added.
The first webinar in the series will focus on the organization of Norwood & BIC Graphic USA and provide an overview of the catalogs and services of the two brands. “Norwood & BIC Graphic: One Company, Two Brands” is scheduled for 2:00 p.m. Wednesday, May 4. To sign up for the free webinar, or future webinars in the series, click here.
