Recently I’m noticing a trend when I chat with folks in our industry.
In my conversations I always like to hear what people are doing to grow their business. Time spent on business development. I define this as time spent prospecting.
Lately what I am hearing is lots of excuses for not doing any business development. Sourcing challenges. Supply chain challenges. Not enough help challenges. Lots of challenges.
But the real challenge is “call reluctance.” That’s right. “Call reluctance.” We all have it. You do. I do. That fear of reaching out to a new prospect because it’s very uncomfortable for all of us.
Here’s the key to overcoming “call reluctance” and moving beyond the excuses:
Commit to “one a day.” For some that may mean just reaching out to one new prospect a day. For others it could mean time-blocking just one hour a day. The key is to acknowledge that you can make time for “one a day” and commit to it. Every day.
One a day will win your day. Over time, the cumulative effect of one a day could win you your best results ever.
Go ahead, put one a day on your to do list and calendar right now. No excuses.
