Outdoor Cap Company, Bentonville, Arkansas, announced that it has promoted current chief sales officer Jeanelle Harris, MBA, to the position of president, effective immediately. She succeeds Jim Haworth, who announced his upcoming departure from Outdoor Cap to act as executive chairman for NOW Diagnostics, a leader in health testing.
“I’m proud of the way Outdoor Cap and the team here have responded to the challenges of the past couple years and thrived under unprecedented circumstances that came our way during my time here,” said Haworth. “Jeanelle has proven herself to be an incredible asset to Outdoor Cap and I look forward to seeing where she leads this organization in the coming years.”
Harris has served in multiple leadership roles throughout her 17-year career in the consumer products industry, having joined Outdoor Cap in 2019 as the senior vice president of retail sales, before being named chief sales officer in 2021. Prior to joining Outdoor Cap, Harris spent 14 years at Olivet International, where she was an executive vice president overseeing sales and operations and president of its sustainable subsidiary, Ecotech.
In her time at Outdoor Cap, she has been responsible for the successful restructuring of the sales, supply chain, and customer success departments, reorganizing them to accelerate sales, promote collaboration and prioritize the customer experience.
“Outdoor Cap is extremely fortunate to have had someone of Jeanelle’s capacity and expertise within our organization prepared to take on this role,” Paul Mahan, founder and current chairman of Outdoor Cap, said in an announcement to employees. “I know she looks forward to getting started, and I am excited for the energy and vision she will bring to the total organization.”
“I am humbled by the opportunity to walk alongside the Outdoor Cap teams as we lead forward based on a strong foundation set by Mr. Mahan and a trajectory of growth set in motion by Jim Haworth,” Harris said. “I’m excited and grateful for the opportunity to serve our customers in this elevated capacity.”
Mahan added, “I am thankful for Jim’s contributions to Outdoor Cap. He has been instrumental to expansion during his tenure, helped steady our company through a very difficult time in the world, and for that I will always be grateful. I wish him the best in his future endeavors, professionally and personally.”
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