Key Takeaways
• NEW CEO: Counselor Top 40 distributor Overture Promotions (asi/288473) has appointed Tej Shah chief executive officer.
• Background: Shah has ample promo experience, having been part of Overture’s leadership team for about 15 years, the firm said.
• Succession: Shah takes over the CEO role from Jo Gilley, a Counselor Power 50 member.
Overture Promotions (asi/288473), a Counselor Top 40 distributor, has named industry veteran Tej Shah chief executive officer. Shah succeeds Jo Gilley, a member of Counselor’s Power 50 list of promo’s most influential people.
Previously executive vice president of global sales and marketing, Shah has been part of Overture’s leadership team for 15 years, the firm said.
“I’m honored to step into the CEO role as we enter an exciting new phase in our company’s evolution,” Shah said in a statement. “With a phenomenal team, strong momentum and a commitment to innovation and service, I look forward to building on Jo’s contributions and leading us into our next chapter of growth and operational excellence.”
Overture leaders credited Gilley with leading the firm to significant growth during her tenure in the C-Suite.
“We are deeply grateful for Jo’s leadership and the foundation she has built,” said Mike Meekins, CEO of Westbridge Capital Ltd., a private equity firm that is Overture’s parent company. “Tej is uniquely qualified to lead Overture into the future, with his strategic mindset, operational rigor and unwavering focus on delivering value to customers.”
