The members of Pantera have not throttled eardrums since their group’s 2003 disbanding, but their heavy-hitting catalog still resonates with fans. The metal legends, therefore, are counting on backers to buy a T-shirt born of the need for social distancing as the world contends with the COVID-19 pandemic.
Pantera have unveiled a Vulgar Display Of Power-themed social distancing T-shirt 🤘 https://t.co/IvWZ6ALsiK pic.twitter.com/wZDdiueSL0
— Kerrang! (@KerrangMagazine) April 6, 2020
We have had the fortune of looking at a few businesses who are contributing to the cause. Many of them are unsung heroes in the fight, and have found themselves joined by those who have become accustomed to making headlines throughout their careers.
Notable musicians are among those who are stressing taking practical measures, and Pantera figures to rock the worlds of those who still believe it is OK to ignore safety guidelines. Calling on the cover art from their 1992 album “Vulgar Display of Power” and lyrics from “Walk,” a song from that album, the band is selling a $30 T-shirt that declares that people should “Be yourself by yourself” and “Stay away from me.” Altering the disc’s image of a man punching someone to show a person wearing a glove delivering a blow to an individual who is donning a face mask, it will result in profits for the MusiCares COVID-19 Relief Fund, with 40 percent of the proceeds going to the effort.
As a Kerrang analysis of the T-shirt reveals, Pantera is yet another music industry presence, especially within the rock and metal scene, that is doing its part to sustain its livelihood while also looking to assist a far greater cause. In terms of branding, the creation should resound as an apt choice for the group’s supporters, particularly since the song that inspired the T-shirt has won regard for its composition and guitar solo. The charitable effort is commendable, too, as it reflects an outside-ourselves vibe that most people who have issued commercial goods during the pandemic have understood quite well.
