Pop! Promos Partners With Siligrams

Pop! Promos and Siligrams have struck a new partnership they believe will be a boon for promotional products distributors.

Through a newly announced sales and distribution relationship, Philadelphia-based supplier Pop! will offer ice cube trays, cylinder trays, whiskey ball molds and silicone coasters from Siligrams – a Massachusetts-headquartered fabricator of customizable Pantone-matched silicone products.

Pop! Promos will carry Siligrams products that include ice molds (SGCUBE100) that brand ice cubes with logos, initials and other graphics.

Executives said the brandable goods will be Made in the USA – manufactured in Siligrams’ factory near Boston with the company’s 3D-printing technology – under a five-day production turnaround.

“Our teams have worked together to be able to ship in five days, create American manufacturing jobs and bring an innovative new product from an established and well-loved brand to our lineup,” said Pop! Promos co-founder Sterling Wilson.

Siligrams started by producing silicone ice trays and confection molds inspired by Baltimore characters and architecture after founders Ben Shey and Clay Andrews reunited in the city following college.

Now, the manufacturer produces ice molds that pop out ice cubes with logos, initials or other artwork imprinted on the ice – as well as other molds for everything from popsicles to custom dog treats – with the option of Pantone color matching.

Pop! Promos has a history working with customizable, quick-turnaround products, like the Pop! Pronto line they launched in 2022.

“Siligrams’ products are the perfect addition to our existing line of quick-turn, custom, Pantone-matched merch,” said Julie Callahan, chief sales officer at Pop! Promos. “We are proud to share these great products with the industry and know they will start a lot of great conversations.”

In addition to quick turns, Pantone matching and partnerships, Pop! Promos has also emphasized sustainability initiatives. For instance, the firm has announced plans to eliminate single-use plastic from production by 2025.